PROJECT OVERVIEW
9-PAGE WEBSITE plus BLOG
Website Design
Brand Identity
Logo Design
Design of all Site Graphics
Content Strategy
Wordsmithing
Business Card Design
Online Scheduling Set-Up
Dawn Hale is a Recovery Coach based in Hunterdon County, New Jersey.
Her old site hadn’t been updated since it was built 8 years ago, and it didn’t reflect the new direction of her coaching practice.
Dawn wanted the site to clearly showcase her expanded offerings. Previously, she’d practiced solely as a Certified Alcohol and Drug Counselor, and she is now offering Moderation Coaching and ‘Gray Area Drinking’ Recovery Coaching.
Because these are emerging coaching specialties in her field, it was very important to have a strong education component via a more robust blog.
Prompted by a move to live in Wyoming part-time to be near her young grandbabies, Dawn was also interested in expanding beyond her brick-and-mortar practice to work with clients remotely via Skype/Zoom. So her new site needed to speak to prospective clients outside her local geographical area.
The result is a site that’s clean and easy to navigate, with more emphasis on the benefits to potential clients. It’s speaks with greater clarity to her new niche. And, it’s a warmer and more welcoming spotlight on Dawn herself.
dawn’s old website
dawn’s new website
dawn’s new business card