client showcase
ren udall,
pilates studio owner
PROJECT OVERVIEW
62-PAGE WEBSITE
Website Design
Content strategy
Wordsmithing
Ren Udall is the owner of a Pilates and movement education studio in Tucson, Arizona.
Centerline had a site that was 2 or 3 years old, and while it was ‘sufficient’, it looked dated and cookie-cutter. Ren felt the site didn’t represent the modern, warm, and welcoming vibe of the studio. She also wanted the site to better serve the studio’s mission of movement education by actually educating the site visitor.
Because of the higher page count, it was especially important to create smooth wayfinding for the site visitor.
centerline’s old website
centerline’s new website
“Claire crafted a more modern version of our brand that’s engaging & educational.”
“Claire keeps blowing my mind in terms of what she knows, and what she’s able to accomplish for me. What makes it even more amazing is that it’s all informed by her incredible intuition, her sharp design eye, and her thoughtful thoroughness.”
